Event Summaries

Key takeaways from each of our events

Latest Event Summaries

Chatbots and Voice Assistants: Event Summary

In a survey of US marketers, 87% believed that by 2020 chatbots and voice assistants (VA) will have transformed the way customers interact with businesses. While most commercial organisations are busy...

General Insurance

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Business Ethics and the Consumer: Event Summary

Our first event after the summer break looked at the role a well thought-out corporate social responsibility (CSR) policy can play in your brand strategy. As corporate responsibility continues to clim...

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Event Summary: How Many Ps in Brand

There is a chasm between what FS marketing executives think they should be involved in within their brand and what they do in reality. In this round-table discussion, senior marketing executives from ...

Brand Strategy

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Event Summary: Mobile First or Mobile Only

Consumers are increasingly shifting to mobile devices to access e-commerce sites. What are the implications for insurance, banking and the FS sector as a whole? Alex Reidegeld of The Financial Service...

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Event Summary: Winning Over Women

Missed the "Winning Over Women" seminar on 15 May 2018? Here is the summary of some of the key points that FS marketers need to know....

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Event Summary: Meet the Marketer

Mark Brayton was voted Marketer of the Year by Members of The Forum for his leadership and achievements as Marketing Director of Barclays Bank.

Over an early evening drink, we invited Mark to share...

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