Quirky brands with a distinctly playful tone of voice – examples such as innocent drinks, Apple and Virgin are often cited – seem to be regularly held up as the ‘holy grail’ of verbal identity...
March 9, 2017
Corporate Communications, Employee Engagement & Communications
Member Services Executive
The Financial Services Forum
Prior to some recent high-profile incidents hitting the press (most importantly Woodford but also smaller companies like London and Capital), the asset management and private banking and wealth manage...
By Jasmine Butler Burnham
October 21, 2019
Private Banking and Wealth Management
What springs to mind when the term ‘Influencer Marketing’ is used? For many (myself included), the latest Love Island finalists Instagram Live-ing their upcoming make-up line is the first image to...
September 19, 2019
The upper ranks of asset management companies tend to be occupied by fund managers and finance professionals. What does it take for a marketer to get there? As senior marketers in asset management fir...
By Dan Weeks
March 20, 2019
Asset Management, Private Banking and Wealth Management
Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose. But in a field where authenticity is all-important...
By Paul Wynne
PBWM companies rely on the front office to cross-sell and up-sell, but marketing is an essential and integral part of the business.
How can marketing establish an effective, coherent relationship w...
By Richard Nolan
February 18, 2019
Older consumers are the fastest growing segment of the UK population and control one- third of the country’s total wealth, yet the financial services sector seems obsessed with ‘millennials’ and...
By Joanna Murphy
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