Quirky brands with a distinctly playful tone of voice – examples such as innocent drinks, Apple and Virgin are often cited – seem to be regularly held up as the ‘holy grail’ of verbal identity...
March 9, 2017
Corporate Communications, Employee Engagement & Communications
The UK is an internationally recognised centre of fintech excellence, yet few new fintech providers have secured primary banking relationship status with their customers. Meanwhile, many of the establ...
December 16, 2019
On a recent Wednesday morning, several dozen spectators joined six speakers from the world of financial marketing to answer the question: does creative matter in asset management? Niels Footman, Manag...
December 10, 2019
A decade on from the global financial crisis, times are tough for companies operating in the UK consumer banking sector. The interest rate cycle shows no signs of turning; indeed, while the Bank of En...
December 4, 2019
Prior to some recent high-profile incidents hitting the press (most importantly Woodford but also smaller companies like London and Capital), the asset management and private banking and wealth manage...
October 21, 2019
What springs to mind when the term ‘Influencer Marketing’ is used? For many (myself included), the latest Love Island finalists Instagram Live-ing their upcoming make-up line is the first image to...
September 19, 2019
The upper ranks of asset management companies tend to be occupied by fund managers and finance professionals. What does it take for a marketer to get there? As senior marketers in asset management fir...
March 20, 2019
