As the U.K. begins to navigate eased lockdown measures, The Forum has been planning for the second half of the year on the basis that we will return to operating in-person events, albeit with the requisite physical distancing and safety measures to ensure everyone’s good health.
We envision that many businesses will be planning a staggered return to the office, so with this in mind, events due to take place in September will continue to be a combination of member-only and open webinars. From October onwards we are planning a return to face to face events alongside additional webinars.
Our first live event is planned in earnest for the 6 October, when we will be joined by Cello and clients Lloyds Banking Group for a senior roundtable discussion on behaviour-led communications. This will be followed by an all-member event at perceptions of ESG in a post-Covid world on the 8 October and henceforth a further 15 live sessions up until we finish on the 8 December.
We are also planning our first ‘Associate Member’ two-day Summit in November and are looking forward to our Annual Members Dinner and Marketing Effectiveness later on in the month.
Of course, at the time of going to print, we still have a degree of uncertainty about what the future holds. There is every likelihood that some earlier sessions may still need to be converted to webinars, or indeed further adaptions made in light of a second winter spike. In the run up to our first live event, we will seek the most up to date guidance regarding organising events, and ensure that we share our plans to facilitate a safe and comfortable environment with all attendees.
The Forum’s commitment to delivering insightful, challenging and innovative marketing learning to our Membership continues to be our North Star, as it has been throughout the crisis. We will continue to deliver value back to you, our Members, by adopting a flexible strategy to suit the prevailing situation as and when required.
I hope our optimism in planning physical events is not misplaced, and we can look forward to meeting up again in person and enjoying the increased opportunities for interaction that brings
David Cowan
Managing Director
The Financial Services Forum
July 2020
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