Corporate communications is the lifeblood of a working relationship between a company and its stakeholders. In a world now flooded with 24 hour news and content available in a variety of formats at the touch of a button, stakeholders can now access anything they require in just a matter of seconds. Never has it been more important for PR, advertising and digital marketing to break-down the traditional siloed approach to communications and begin working together at every step of the communications process.
An aligned approach with an agreed top-down communications strategy is the only way companies can truly ensure their story reaches their target audience in an engaging way and with a consistent message. If using a third party to support communications ensuring a supplier has full integration across the entire marketing spectrum and who are specialists in the financial services industry will give you a distinct advantage.