Short-term Results Versus Longer-term Brand Building


Brand Strategy

Lynsay Haque

Marketing Consultant

The Financial Services Forum

Have financial services marketers been guilty of focusing too much on the short-term, in the chase for ROI? Has this meant a focus on digital channels rather than long-term brand building? What are the longer-term implications of focusing on activation?

Join the debate! Submit your response – in about 120 words – and the best comments will be used in our March edition of Argent.

Log-in and use the “Post a comment” button below to give us your views. Or if you prefer, email your thoughts to Lynsay at [email protected].