Corporate and Investment Banking
The Financial Services Forum
How would you define the role of marketing within the investment banking sector? What are the critical marketing management issues facing the industry?
More focus on marketing is a part of transformation financial sector is going through and moving towards a digital model of future will surely make adoption of modern marketing, which is moving fast towards 100% digitalisation.
But the whole transformation is a big topic. Some interesting points raised by Head of Innovation from Nationwide: http://bit.ly/1Sgc4d8
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Asset Management, Corporate and Investment Banking
Asset Management, Corporate and Investment Banking,
Asset Management, Brand Strategy, Corporate and Investment Banking
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