Investment Banking Marketing


Corporate and Investment Banking

Richard Nolan

Operations Director

The Financial Services Forum

How would you define the role of marketing within the investment banking sector? What are the critical marketing management issues facing the industry?

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Jan 14, 2016

More focus on marketing is a part of transformation financial sector is going through and moving towards a digital model of future will surely make adoption of modern marketing, which is moving fast towards 100% digitalisation. But the whole transformation is a big topic. Some interesting points raised by Head of Innovation from Nationwide:


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