Are ALL your media working as hard as they can?

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fiona-blades

Fiona Blades

President and Chief Experience Officer

MESH Experience


Marketing and insight clients often ask us: How do can I get a picture of how all my touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards to get a better bang for my buck? How can I become less reliant on paid media?

These are important questions that go to the heart of media and communications strategy and planning. That’s why MESH Experience created the Real-Time Experience Tracking data stream for the UK retail banking sector. It captures how people experience the category across all relevant brands, and all touchpoints – paid, owned, and earned experiences – via a mobile diary method. And…

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