Are ALL your media working as hard as they can?



Fiona Blades

President and Chief Experience Officer

MESH Experience

Marketing and insight clients often ask us: How do can I get a picture of how all my touchpoints work together? How can I understand the effectiveness of owned and earned media as well as paid media? Which media should I be putting my budget towards to get a better bang for my buck? How can I become less reliant on paid media?

These are important questions that go to the heart of media and communications strategy and planning. That’s why MESH Experience created the Real-Time Experience Tracking data stream for the UK retail banking sector. It captures how people experience the category across all relevant brands, and all touchpoints – paid, owned, and earned experiences – via a mobile diary method. And…

To continue reading…

You will need to log in to continue reading this content. Not yet a Member? Simply register below for access to our archive of financial services marketing content. If you can’t remember your login details, please email [email protected] or click the forgotten password button.



Complete our short form to gain access to our Knowledge Centre archive of financial marketing content, including reports, white papers and webinars. For full access to events, please click here.