Everyone loves a good story, but it requires a certain dexterity to get one across. Yet storytelling is all the rage today. It is the narrative that has spun wildly from the beginning, consumed middle-of-the-road brands and knows no end.
It’s this year’s ‘holistic’.
But telling tales is also clearly on the mind of marketers in the investment sector. In a 2019 survey for The Financial Services Forum – with the majority of respondents from the investment side of the industry – “being able to differentiate from their competitors” was the number one issue.
And that’s what the right stories do across media. With their remarkable ability to bring brands narratively and visually to life, they set…
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