MESH Experience’s 2019 Retail Bank Experience Ranking Report is out; covering metrics such as share of experience, positivity and impact on brand consideration across paid, owned and earned media.
...
June 26, 2019
We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.
Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Prod...
March 22, 2019
Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial servic...
December 14, 2018
Us humans are not as rational as we’d like to think.
We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...
September 17, 2019
Presentation slides from The Influencer Ecosystem on 12 September 2019
Speakers:
Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
Scott Guthrie, Influencer Marketing Consultant...
September 12, 2019
As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...
September 11, 2019
Corporate Communications, Employee Engagement & Communications
What springs to mind when the term ‘Influencer Marketing’ is used? For many (myself included), the latest Love Island finalists Instagram Live-ing their upcoming make-up line is the first image to...
September 19, 2019
The upper ranks of asset management companies tend to be occupied by fund managers and finance professionals. What does it take for a marketer to get there? As senior marketers in asset management fir...
March 20, 2019
Inspired by some great case studies, marketers have become increasingly excited about the need to define and maintain a high-level corporate purpose. But in a field where authenticity is all-important...
March 20, 2019
