Coronavirus has forced consumers to refocus on their financial wellbeing, fueling a desire to feel financially secure. In turn, this has kick-started a behavioural change in the way consumers think an...
July 1, 2020
This webinar will look at one of the more unusual winning entries from our 2019 Marketing Effectiveness Awards: RBS’s campaign for Business Banking Switch encouraging customers to switch away from...
June 25, 2020
A rapid acceleration in digital transformation is one of the few positive effects of Covid-19; technology is expected to develop at a faster pace than ever forecast, bringing forward years’ worth of...
June 19, 2020
According to a BrightRoll study, 75% of the world’s top advertising agencies believe online video is more effective than TV when it comes to reaching customers, and 68% believe it is more effective ...
July 1, 2020
A whopping 75% of the internet’s 3 billion users don’t speak English, according to Internet World Stats. And 56% of those users say having content in their native language is more important to th...
July 1, 2020
The difference between the right word and the almost-right word, Mark Twain said, is the difference between lightning and a lightning bug.
It’s as good a proverb as any to point out the perils of...
July 1, 2020
The UK is an internationally recognised centre of fintech excellence, yet few new fintech providers have secured primary banking relationship status with their customers. Meanwhile, many of the establ...
December 16, 2019
On a recent Wednesday morning, several dozen spectators joined six speakers from the world of financial marketing to answer the question: does creative matter in asset management? Niels Footman, Manag...
December 10, 2019
A decade on from the global financial crisis, times are tough for companies operating in the UK consumer banking sector. The interest rate cycle shows no signs of turning; indeed, while the Bank of En...
December 4, 2019
