MESH Experience’s 2019 Retail Bank Experience Ranking Report is out; covering metrics such as share of experience, positivity and impact on brand consideration across paid, owned and earned media.
...
June 26, 2019
We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.
Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Prod...
March 22, 2019
Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial servic...
December 14, 2018
The transforming demographics of global wealth provide an exciting opportunity for financial services marketers ready to fully embrace change and capture a new wealth audience.
In Part 1 of Wealth ...
January 8, 2020
LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.
The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...
January 2, 2020
How do you embrace event marketing and utilise the power of customer relationships?
Events for financial services professionals can create logistical headaches and inject a sense of fear into any p...
January 2, 2020
Corporate Communications, Employee Engagement & Communications
The UK is an internationally recognised centre of fintech excellence, yet few new fintech providers have secured primary banking relationship status with their customers. Meanwhile, many of the establ...
December 16, 2019
On a recent Wednesday morning, several dozen spectators joined six speakers from the world of financial marketing to answer the question: does creative matter in asset management? Niels Footman, Manag...
December 10, 2019
A decade on from the global financial crisis, times are tough for companies operating in the UK consumer banking sector. The interest rate cycle shows no signs of turning; indeed, while the Bank of En...
December 4, 2019
