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Most marketing departments' content strategy is not aligned with the longer-term...
June 27, 2018
This webinar session looked at some of the key findings from the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firm...
March 1, 2018
It is no longer possible for brands to rely on awareness, familiarity and equity to achieve future success. Nowadays, brands must think of the customer relationship, how it listens, answers, engages, ...
December 7, 2017
At this year's European Mortgages Summit we heard about the future of equity release, mortgage life insurance and Buy to Let market; and about the impact of Brexit on the mortgages market. We looked ...
October 12, 2018
This year’s theme focused on leadership with three strands:
What makes a leader?
Emotional Intelligence. Behavioural Economics and understanding the consumer.
Artificial Intelligence. Wil...
October 10, 2018
What is data, how do/can we collect it and, most of all, how to avoid using it in the wrong way? Kyle DuPont, CEO, Ohalo Limited told us about history and near futures....
October 10, 2018
In a survey of US marketers, 87% believed that by 2020 chatbots and voice assistants (VA) will have transformed the way customers interact with businesses. While most commercial organisations are busy...
September 21, 2018
Our first event after the summer break looked at the role a well thought-out corporate social responsibility (CSR) policy can play in your brand strategy. As corporate responsibility continues to clim...
September 21, 2018
Targeting the Future Customer
Tuesday 26 June 2018
Hosted by: Siegel+Gale
Advertising your brand to the customer of tomorrow will be shaped by their media consumption. With an increasin...
June 27, 2018
