How do you re-invigorate a brand that’s over 110 years old? The answer to Benenden Health’s challenge was ‘the affordable alternative to health insurance’ campaign.
In this webinar, Simon M...
January 29, 2020
MESH Experience’s 2019 Retail Bank Experience Ranking Report is out; covering metrics such as share of experience, positivity and impact on brand consideration across paid, owned and earned media.
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June 26, 2019
We launch our Marketing Effectiveness Awards in 2019 with a look at two successful entries from last year.
Sarah Chastney, Senior Marketing Strategy Manager at LV= talks us through their New Prod...
March 22, 2019
There is a crisis of trust and rise of prejudice around the world. Deference is dead and everywhere the elites and mainstream media are challenged by an angry populace.
We decided to write this rep...
February 21, 2020
Mark Brayton discusses how understanding what differentiation and distinctiveness mean in relation to different brands across the financial services sector can play a key role in brand strategy....
February 13, 2020
Mark Huxley argues the case of whether it is Distinctiveness "vs" Differentiation or "and" Differentiation and how best to implement this into a long term strategy....
February 13, 2020
The UK is an internationally recognised centre of fintech excellence, yet few new fintech providers have secured primary banking relationship status with their customers. Meanwhile, many of the establ...
December 16, 2019
On a recent Wednesday morning, several dozen spectators joined six speakers from the world of financial marketing to answer the question: does creative matter in asset management? Niels Footman, Manag...
December 10, 2019
A decade on from the global financial crisis, times are tough for companies operating in the UK consumer banking sector. The interest rate cycle shows no signs of turning; indeed, while the Bank of En...
December 4, 2019
