This event is open to all Forum members, client-side (FCA or PRA regulated).
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We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
Generative AI is transforming how people discover and engage with financial brands online, and with the likes of Google launching AI Mode in its UK search engines this shift is only set to continue.
For marketers, failing to account for how your brand appears in the new AI-driven landscape runs the risk getting left out in the next era of AI search, meaning drops in SEO performance and less traffic.
Bringing together experts in marketing, AI technology and digital communications, this session will give you the knowledge and tools you need to make sure your brand stays visible and at the forefront of your customers’ minds and search feeds.
You will hear from:
Jolanta Jasiulionyte, Founder & CEO, Marllm.io
Jolanta has over 15 years of experience in computer-generated marketing and advertising for global brands, and she will share her perspective on the rise of GPTs and how new AI tools from Google and OpenAI should be leveraged in your businesses digital strategy. You’ll learn how AI-powered search, new advertising ecosystem AI Max, and other large language models can transform how financial marketers drive meaningful, scalable growth in today’s rapidly changing digital landscape.
Sal Mohammed, Founder, LangSync.ai
LangSync.ai is one of the world’s first Large Language Model Optimisation (LLMO) agencies. Built by a team of ex-Google product and AI experts, LangSync helps companies win visibility across AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews, transforming how brands appear in the age of answer engines. Sal also heads up Xoogler EMEA, the Ex-Google network, where he hosts Demo Days, Growth Summits, and networking events for more than 15,000 former Google and DeepMind employees.
Eamonn Conway, Founder, Fiducial Communications
Fiducial Communications has been at the forefront of integrating AI-assisted technologies to accelerate and enhance content production. Eamonn is recognized for his expertise in harnessing AI to elevate customer experience and content effectiveness in the financial services industry, regularly sharing insights at industry events on the future of AI in financial marketing.
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