MA
Mobile technology in financial services has moved far beyond online banking on smartphones. Mobile is now the hub of customer interaction and businesses use platforms such as Twitter and Facebook to engage with customers on mobile devices. What is the secret of building a winning mobile strategy and what can be learned from best practice in the financial services industry?
Speakers Include:
Daniel Harvey, Experience Design Director, SapientNitro (Chair)
Jane Adams, Head of Marketing, Consult Hyperion
Robert Haslam, Head of PR, Mubaloo
Peter Keenan, CEO, Zapp
