Where Does Financial Services Need to Try Harder: Meeting the Needs of the Under 30s, or the Over 70s?


Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?

We bring together a panel of commentators to discuss the need for financial services companies to better understand and empower key audiences. We will ask who is setting the agenda, what more needs to be done, and why techniques of neuroscience and behavioural economics aren’t being more widely applied.

Speakers include:
Chair: Tony Langham, Founder and CEO, Lansons
Iona Bain, Founder, Young Money Blog
Edmund Greaves, Deputy Editor, Moneywise
Karen Barrett, CEO, Unbiased
James Daley, Founder and Managing Director, Fairer Finance

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