For years, brands were the most valuable marketing assets: now data has taken the lead.
But can these two giant sources of value work together to mutual benefit?
We know how much a data-driven approach can do for business performance - but at a brand level, does it reduce distinctiveness and make everything look, feel and sound the same?
In short, have the number-crunchers pushed the creatives too far into the sidelines? Representatives of both sides argue it out in this session.