What can Data do to Build Brands?


For years, brands were the most valuable marketing assets: now data has taken the lead.

But can these two giant sources of value work together to mutual benefit?

We know how much a data-driven approach can do for business performance - but at a brand level, does it reduce distinctiveness and make everything look, feel and sound the same?

In short, have the number-crunchers pushed the creatives too far into the sidelines? Representatives of both sides argue it out in this session.


Justin Deaville, Managing Director, Receptional

Jasper Martens, CMO, PensionBee

Chair: Alex Sword, Editor, The Financial Services Forum

More speakers to be announced


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