What are the Current Data Challenges Faced by CMOs?


Is it the complexity of technology and the cost of implementation? Privacy legislation and security? Legacy systems and dealing with expanding customer touch-points? Or managing strategies for the sheer volume, velocity, and variety of data available? With the support of research and leading industry professionals, we will identify the biggest challenges facing the industry and show how different companies are dealing with these issues. We also ask industry leaders to share some insight to support your own data strategies.

Speakers Include:

Alan Thorpe, Managing Director, ConversationGlue Ltd (Chair)

Ian Morgan, Industry Director, Financial Services, Google UK

Professor Merlin Stone, Author and Director of Customer Attuned.

Antonio Silano, Consultant, Flock Associates

Adam Wright, Chief Technology Officer, Phoebus Software

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