Webinar: Marketing Effectiveness Showcase – RBS Business Banking Switch


Jun
25
Webinar Session, BrightTALK Channel
15:00 until 16:00
EAPO

131 Views

Corporate and Investment Banking, Private Banking and Wealth Management

Marketing Effectiveness Winners Showcase

This webinar will look at one of the more unusual winning entries from our 2019 Marketing Effectiveness Awards: RBS’s campaign for Business Banking Switch encouraging customers to switch away from their brand, which won them the gong for Most Effective Use of Data and Analytics. In this webinar RBS’s Jamie Brookes and Joanne Orgill will explain the background to the campaign, examine the strategy and the practicalities around implementation, and take a close look at the vital role of data in the project’s success.

Speakers:

Jamie Brookes, Head of Communications & Marketing, Business Banking Switch, RBS Group
Joanne Orgill, Head of Business Strategy & Planning, Business Banking Switch, RBS Group

 

Jamie Brookes

Jamie Brookes

Head of Communications & Marketing, Business Banking Switch

Natwest Group

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John Phillips

Account Director

Acxiom

Jul 3, 2020

Is there a playback recording of this session available to view online?

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