Webinar: Lockdown Legacy – Lessons for Retail Banking Marketers


Sep
08
Webinar Session, BrightTALK Channel
15:00 until 16:00
EAPO

113 Views

The coronavirus lockdown has significantly impacted retail banking with branch closures driving a whole new cohort online, and an altered customer experience landscape.

In this webinar brand experience agency MESH Experience will share insights gleaned from research of 5,000 people, covering over 20,000 experiences across all major brands. The findings span multiple touchpoints, from branch, to online, to news, to ads, and more.

MESH president Fiona Blades will examine what worked (and what didn’t) as marketers re-engineered the customer experience in a fast-changing situation, which banks got it right, and highlight emerging issues such as fraud. Ultimately she will consider the legacy of lockdown for retail banks.

 

SPEAKERS:
Fiona Blades, Chief Experience Officer, MESH Experience

Mark Evans, Managing Director, Marketing & Digital, Direct Line Group

Chair: David Cowan, Managing Director, The Financial Services Forum

 

Register via our BrightTALK platform here.

David Cowan

David Cowan

Managing Director

The Financial Services Forum

fiona-blades

Fiona Blades

President and Chief Experience Officer

MESH Experience

Mark Evans

Mark Evans

Managing Director, Marketing & Digital

Direct Line Group

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