Webinar: How to Use Behavioural Science to Drive Engagement


Feb
02
Zoom Webinar
09:30 until 22:30
EAP

126 Views

Life & Pensions

Engagement is still an issue – the thorny issue of how to get people engaged with saving for something that they won’t benefit from for many years, against the backdrop of the competing financial needs of the ‘now’.

Whilst automatic enrolment is a positive move, it has also possibly created the wrong sense of “it’s all sorted”.

Why are people not engaging with pensions? How can we make the intangible tangible? What is the fear factor that’s stopping people engaging with their pensions?

Speakers:

Jasper Martens, Chief Marketing Officer, Pension Bee
Eleanor Levy, Director of Marketing and Communications, Now:Pensions
Jez Groom, CEO, Cowry Consulting

Chair: David Cowan, Managing Director, The Financial Services Forum

Please register here.

David Cowan

David Cowan

Managing Director

The Financial Services Forum

Eleanor Levy

Eleanor Levy

Director of Marketing and Communications

Now:Pensions

Jasper Martens

Jasper Martens

Chief Marketing Officer

PensionBee

Jez Groom

Jez Groom

CEO and Founder

Cowry Consulting

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