MAPB
Building societies have a clear value proposition setting themselves apart from high street banks: they are rooted in local communities and are run in the interests of members rather than shareholders.
But how can building societies differentiate from each other when they all say similar things and have similar branding. Join our upcoming webinar to discover innovative strategies to set your building society apart.
Learn from industry experts about:
- How building societies can find new ways of telling their stories.
- Crafting unique value propositions that resonate with your target audience.
- Leveraging digital tools to create personalised member experiences.
- Utilising data-driven insights to refine your brand messaging.
- Case studies of building societies that have successfully differentiated themselves.
Don’t miss this opportunity to gain actionable insights and elevate your building society above the competition. Register now to secure your spot!
Speakers:
- Marcus Buck, Head of Marketing, Product & Insight, Saffron Building Society
- Lisa Burns-Kent, Head of Marketing & Business Development, Loughborough Building Society
- Adam Oldfield, Managing Director, Phoebus Software Limited
- Michelle Pickard, Head of Marketing, Coventry Building Society
