MAPB
In times of great change, rigorous planning supported by clear communications can help create an element of certainty, even in the most fast-moving and challenging scenarios such as the ongoing Covid-19 pandemic. Good crisis communication in the face of adversity can even build long-term trust with stakeholders, restore brand reputation afterwards and increase shareholder value in the long-term. Through insight, case studies and best practice, our practical webinar led by Instinctif Partners will help you:
- Develop guiding principles for effective crisis communication
- Consider how social media will impact your response
- Anticipate how a crisis situation could develop
- Understand which stakeholders will be most valuable to you – and what they need from you
- Understand how a growth mindset can make you more resilient
SPEAKERS
Jen Upton, Head of Business Resilience, Instinctif Partners
Noémie De Andia, Partner, Financial Services, Consumer and Technology, Instinctif Partners
Chair: David Cowan, Managing Director, The Financial Services Forum
