Webinar: CMO Surgery – the World Post Covid-19


Coronavirus has turned our world on its head as businesses and consumers alike grapple with the financial fallout of Covid-19. Lenders scrambled to provide billions in business loans and mortgage holidays to keep the country afloat and investors watched their savings implode. A whopping 9 million are expected to join the government’s furlough job retention scheme, bringing new meaning to the phrase ‘welfare state’.

Our expert panel will consider what a post-Covid world will look like in the mid and longer term, how changing consumer behaviour will impact the financial services sector, and how brands should respond positively to the opportunities of our ‘new normal’.

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery features a panel of senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic.

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Toby Clark, Director of EMEA Research, Mintel
Jez Groom, Chief Choice Architect, Cowry Consulting
David Angles Pereda, Head of Marketing, Iberia, Allianz Global Investors
David Smith, CEO, Global Futures and Foresight

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