Webinar: CMO Surgery – Heroes and Villains


May
01
Webinar Session, BrightTALK Channel
15:00 until 15:30
EAPOR

182 Views

Corporate Communications, Employee Engagement & Communications

Sharing knowledge, expertise and learning has never been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. This week our CMO Surgery panel of marketing and reputation experts will look at the  actions of brands in response to the crisis, and public perceptions. Everyone is welcome, so grab a coffee and come armed with questions, and help our community to get through this together.

Extraordinary times call for extraordinary measures; brands that have instinctively understood the urgent need to stand together and do everything possible to help at a time of unprecedented national crisis are emerging as the heroes of the day. Supermarkets, food and catering businesses, even luxury brands like LVMH and Formula1 – not the likeliest of contenders – have garnered an extraordinary degree of public approval and goodwill by their actions; others have aroused widespread ire for poorly considered edicts.  This session will consider how brands should behave in times of crisis and delve into the values and purpose behind differing corporate responses. We'll consider the characteristics driving public affection - and whether that can build trust and, ultimately, translate into longer-term consumer loyalty when the pandemic passes.

**Please register for our BrightTalk channel for access to all Forum online events 

https://www.brighttalk.com/channel/5722

SPEAKERS: 

James Daly, Managing Director, Fairer Finance
Paul Hibbs, Director of Advertising and Media, Nationwide
Tony Langham, Chief Executive, Lansons
Nuala Walsh, Founder, Mind Equity

James Daley

James Daley

Managing Director

Fairer Finance

Nuala Walsh

Nuala Walsh

Founder and Adviser

MindEquity

Paul Hibbs

Paul Hibbs

Head of Brand & Advertising

Nationwide Building Society

Tony Langham

Tony Langham

Chief Executive

Lansons

no resources available


Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS