The Forum's recent member survey on marketing thinking and trends showed that brands continue to look for points of differentiation but are failing to embrace new technology.
Especially the areas of Augmented Reality (AR) and Virtual Reality (VR) and the possibilities they hold for financial services are not understood and, as a result, fail to be embraced.
In this practical session we will experience real examples of how AR/VR is being adopted successfully in differing sectors and audiences with successful outcomes.
Charles Ansdell, Managing Partner- Financial & Professional Services, Newgate Communications
Andrew Hawken, Co-founder and CEO, Mesmerise