MA
Evidence from the IPA Databank shows that emotionally led campaigns produce 70% more brand effects than rationally based campaigns. Meanwhile, Havas Media?s Meaningful Brands survey ranked the Finance and Insurance sector 9th out of the 10 surveyed. The challenge for financial marketers is clear ? how can they better reach out to UK consumers in a relevant and meaningful way? Join us and our panel of experts as we show you how we use the power of sound to engage, inspire and inform.
Speakers Include:
Julia Hartley-Brewer, Presenter, LBC
Nick Ferrari, Presenter, LBC
Les Binet, Head of Effectiveness, Adam & Eve DDB and author of 'Marketing Effectiveness in the Era of Accountability '
Jo McCrostie, National Head of Creative, Global Radio
