Using B2C Techniques in B2B

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How can you build the personal brand of your organisation? How can stronger internal relationships project your brand further? Building stronger bonds with consumers and working on your personal brand will create long lasting relationships. There is a lot more to this than using soft skills. In order to produce a rational business outcome, we need to develop a series of deliberate emotional experiences within the organisation, which will resonate with the consumer.


Speakers Include:

Alex Legge, Vice President, EMEA IB Client Marketing, Brand & Sponsorship, J.P. Morgan (Chair)

Mark Hollyoake, Founder, Customer Attuned

Henrietta Jowitt, Director, Rotation Point

Iain Cox, Vice President, Marketing, Global Corporate Bank, J.P. Morgan

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