This event is open to paid Forum members only, client-side (FCA or PRA regulated).
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
There is much discussion of the promise of Agentic AI, but real-world pilots are showing that it only delivers value when it’s grounded in trusted context and fully embedded within a customer’s broader agentic ecosystem. In this breakfast panel, we discuss how to provide a foundation to allow agents to operate safely, compliantly, and with true business relevance for marketing and revenue teams to be aligned, allowing AI deployment to move from experimentation to scaled, seamless AI workflows.
We will cover:
- The key foundations of agentic AI success in financial services marketing
- How to approach data governance in an agentic AI context
- How to consolidate overlapping capabilities, reduce complexity, and scale AI
Speakers:
Gemma Livermore, FS Marketing Director - EMEA & APAC, Seismic
Gemma Livermore is a marketing director at Seismic, driving growth and thought leadership across financial services in EMEA. She specialises in enablement, AI adoption, and strategic storytelling that connects sales and marketing. Passionate about collaboration and innovation, she focuses on building impactful campaigns, elevating customer voices, and delivering measurable business outcomes.
Deon Pillay, Enablement Specialist - Asset Management
Deon Pillay is a senior Marketing Technology leader with over 15 years of experience driving enterprise-wide transformation in regulated financial services. As former Head of Marketing Technology Enablement & Governance at Legal & General Investment Management, he delivered Martech strategies that generated over £5M in savings and 10,000+ hours of operational efficiency — introducing platforms including Seismic, Red Marker AI and Synthesia at scale.
A trusted advisor at C-suite and Board level, Deon is recognised as one of Seismic’s Top 50 Enablement Professionals (2024) and a Financial Times Diversity Champion of the Year (2024). He combines deep technical expertise with a governance-first mindset and a proven track record of turning Martech investment into measurable business impact.
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