AI has rewritten the rules of brand discovery. The "search and click" era is being replaced by "ask and buy,” with 58% of consumers now using generative AI for recommendations.
In this rapidly evolving landscape, verified, structured, real-time customer feedback has emerged as foundational to how LLMs like ChatGPT and Gemini cite brands in search.
Join an exclusive breakfast roundtable hosted by Trustpilot and The Financial Services Forum to explore how you can capture and deploy customer feedback to turn it into a powerful tool for AI discoverability.
You will learn:
- The 3Rs of AI Visibility:How Relevance, Ranking, and Recency drive AI recommendations for financial brands.
- From Internal Metrics to External Authority:Why public, third-party sentiment (like Trustpilot)provides the structured data and human signals that AI systems require to cite reputable sources
- Future-Proofing Your Growth:Using high-authority sentiment to lower CAC and ensure your firm remains the top-cited answer in a zero-click world.
- Regional Impact:Why 83% of UK consumers trust verified reviews and how this data fuels the AI models sourcing information today.
Speaker
Jude Hajali, Senior Product Marketing Lead, Trustpilot
Jude Hajali is an impact-driven marketing leader at Trustpilot, specialising in brand strategy, growth, and full-funnel customer experiences across SaaS, Fintech, and the not-for-profit sectors. With a proven track record of scaling brand presence internationally, Jude has successfully led cross-functional marketing campaigns across the globe. Known for building high-performing, revenue-generating campaigns, Jude combines deep market insights with compelling storytelling to help brands connect authentically with their audiences and drive sustainable, customer-first growth.
In an era where brand discoverability is increasingly determined by AI-powered 'Answer Engines' like ChatGPT and Gemini, Jude excels at helping businesses cultivate the consistent, representative third-party validation required to secure algorithmic recommendations and drive sustainable, customer-first growth.
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