Translating Purpose into a “Blueprint” for Positive Action

If we all accept the importance of Purpose – to customers, employees, and shareholders; to business success; and to sleeping well at night - why are so many organisations still struggling to articulate, then live theirs?

While the pandemic has undoubtedly accelerated the demand for organisations to a) have a purpose beyond profit and b) live that purpose through authentic actions – many are still stuck at first base.  Or worse – they’re purpose-washing.

In this virtual Financial Services Forum event in partnership with Lansons, we hear from those in the Financial Services sector, who are successfully living their organisations’ purpose through a clear blueprint of action. They are claiming their purpose by living by it.

Sally Allen, CMO, Wealthify
George Gordon, Corporate Affairs Director, TSB Bank
Chaired by Claire Southeard, Head of Marketing Communications at Lansons

More guest speakers to be announced shortly

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