Transforming Financial Services Marketing through Content Innovation and Social Data


Although Social Media has established itself as mainstream channel, it has posed the Financial Services industry as many challenges as opportunities.

With the medium coming to maturity, we are now able to learn from experiences across sectors and channels.

Through benchmarking data for 100+ financial services and insurance organizations, as well as surveying 320+ industry marketers, and interviews with 25 industry experts we will share new ways and techniques of using social media to drive revenue, decrease costs, and mitigate risk.

In this practical session we learn how to implement content innovation and social data to propel your digital transformation efforts. You will learn how progressive organisations have put data integration at the top of the to-do list in 2019 and how getting creative with new content formats will inspire clients and deliver engagement.

Dr Matthias Göllner, Account Director for Financial Services, Hootsuite
Colin Bennett, Head of Global Digital Distribution, GAM

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