We explore the growing importance of thought leadership as the marketing tool to reach a senior, and increasingly global, audience.
The question is simple: How can you generate more value from your thought leadership? The answer is more complicated.
We will look at the latest research into how senior executives view and use thought leadership. This in-depth study included 500 enterprise firms in the US, Europe and Asia. What thought leadership provides most value? What research methods work best, formats and channels of choice, regional differences in preferences? And much more.
Delegates will leave with practical detailed insights into growth opportunities and the challenges that hold them back.
Andrew Rogerson, Founder and Managing Director, Grist
Nicole Revers, Global Marketing & OD Director, SI Partners
John Riley, Director, CLEAR