The Role of Sponsorship in Financial Services Marketing


Is it really possible to measure the ROI of sponsorship? This is the question a lot of marketing officers ask themselves and we take a detailed look at sponsorship and some of the best practice in this discipline. What are the main issues that sponsorship directors face in financial services and how is it possible to stay in touch with the ever changing consumer. Our panel of experts come together to discuss the importance of sponsorship and the implications of managing your brand.

Speakers Include:

Jon Stainer, Commercial Director, Repucom (Chair)

Jamie Brookes, International Head of Marketing & Corporate Affairs, BNY Mellon

Shaun Whatling, Chief Executive Officer, Red Mandarin

Mark Joy, Director of Partnerships, TeamSpirit

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