MAP
What's a Finfluencer? Where have they come from? And why are audiences engaging with them where they haven't with financial services brands?
During this panel event we'll discuss these questions and with some of UK's leading Finfluencers in addition to exploring the opportunity they present to financial services brands.
We will hear from:
- Anna Brading, a Certified Financial Education Instructor (CFEI), published author and content creator, passionate about helping people break free from the stress of living paycheck-to-paycheck and take control of their financial future.
- Rotimi Merriman-Johnson, aka ‘Mr MoneyJar’, an award-winning content creator and qualified financial advisor. In the last year, Rotimi has partnered as a Finfluencer on financial education campaigns for the Bank of England and the UK Government among others, as well as taking centre stage in an award-nominated campaign for Santander UK.
- Tom Cook, Head of Digital and a senior digital communications practitioner who brings 15+ years of experience, providing strategic and creative counsel to challenger brands to FTSE 100 companies. He specialises in global social media strategies, digital research, data analysis, and content-led campaigns across industries.
- Stacey Onyido, Global Financial Promotions Oversight Manager at eToro who specialises in marketing compliance within financial services. She oversees multi-asset product marketing across social media, influencers, and various digital channels, ensuring adherence to global regulatory standards. Beyond her role, Stacey is building a community to bridge compliance and marketing in the financial sector – fostering collaboration, sharing insights, and promoting best practices.
In Partnership with:
