In the 2022 Letter to CEOs, CEO of BlackRock, Larry Fink emphasises the importance of having a clear purpose that is consistent in values which in turn leads to stakeholder capitalism.
A form of capitalism that is driven by profitability for employees, customers, supplies, and communities that the company relies on to prosper.
By building a company around purpose and the consumers, firms can incorporate innovation, purpose, and profitability for all stakeholders. In this session, we will look at how asset managers CMO’s can successfully incorporate brand purpose into corporation strategies.
We will ask how brands build around purpose allowing giving back to the communities leading to business prosperity.
Speaker:
Keynote Speaker: Chris West, CEO, Verbal Identity
Ian Henderson, Marketing Communications CEO & Consultant, AML
Courtney Waterman, Head of Creative Marketing, Ninety One
Philippa White, Founder & CEO, The International Exchange
Andy McQuillan, Global Director of Marketing, Legal & General Investment Management
Chaired by Scott Stevens, Establishment Commercial Director, St James's Place Wealth Management
Sponsored by:
