The Power of Real


Jan
17
MarketReach, 7-11 Stukeley Street, London, WC1V 7AB
09:00 for 09:30 until 11:30
EA

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Digital & Direct Marketing

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In the rush to adopt digital communications, have we lost sight of – and even lost some skills in – traditional direct marketing? Email marketing, in particular, may have reached the point of diminishing marginal returns. The impact and effectiveness of well crafted, hard copy, tangible direct mail has never been greater. We explore the philosophy of real communications, but also best practice with some direct marketing case studies that have achieved stand-out success.

Speakers Include:

Ben Rhodes, Marketing Director - MarketReach and Head of Royal Mail Group Marketing
Catrina Law, Principal Planner, Indicia
Ben Rhodes

Ben Rhodes

Director of Customer Marketing

Royal Mail

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