This event is open to paid Forum members (Partners & Client-Side - FCA or PRA regulated)
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
As audiences continue to fragment, out-of-home (OOH) advertising is emerging as one of the most powerful brand-building channels. Spending on the channel has risen, including in financial services, as firms seek to convey their brands to mass audiences.
In this event, we look at what the channel can offer marketers and how financial services firms can get the most out of it using strategic and creative thinking.
Speakers:
Hayley Bolton, Senior Associate Director, Campaigns & Digital, Janus Henderson Investors
Hayley Bolton is Senior Associate Director for Campaigns & Digital at Janus Henderson Investors. With a background in advertising across financial services and consumer retail, and time spent both brand and media agency side, Hayley has managed multi-million pound campaigns targeting B2B and B2C audiences across every channel. Her passions include data and insights, behavioural science and harnessing the power of digital and traditional media together for the best impact.
Speaker details to be released soon!
