How do you take a brief from a client and design the perfect application to use on smart phones and tablets? What are the main elements that need to be considered when designing an app and what steps must be taken to enable the end user to have the best possible experience? There has been a consumer shift towards mobile and tablet but are financial services companies doing enough through apps to best engage with consumers in this space? A leading panel of experts discuss the challenges and implications of designing the perfect app.
Luis Rolim, Marketing Director, Unisys (chair)
Chris Worle, Head of Online Services, Hargreaves Lansdown
Sarah Weller, Managing Director (London), Mubaloo Limited
Elling Hamso, Managing Partner, Event ROI Institute