Opportunities for New Channel Marketing in B2B Banking

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Personal relationships still predominate in the more traditional confines of Corporate & Investment Banking. Other traditional sectors of the B2B financial world have started to embrace the use of ‘Social’ and use it to enhance client contact, strengthen loyalty, bolster networks and empower relationship managers to drive sales through social media.

How do you embed social in your marketing strategy in a compliant, risk free way that compliments your existing connections and helps drive new ones?

We will hear from other sectors and discuss some of the issues that Corporate & Investment Banking face and solutions that will, in time, be tomorrow’s norm.

Speakers include:

Simon Kelly, Sales and Business Leader, LinkedIn
Simon is responsible for building LinkedIn’s newest business called Sales Solutions in the Financial Services Industry across Europe. Since Simon started at LinkedIn seven years ago the number of members on the network has grown from 20 million to over 380 million professionals. The site has opened up a new channel for B2B Marketing and Sales. Simon will focus his presentation on LinkedIn latest offering called ‘Sales Navigator’ and describe how many Financial Institutions are using it for their sales organisation to increase the quality of leads and to manage client relationships at scale. He will also discuss how consumer behaviour is changing rapidly online on the impact this is having on client facing roles. Simon has a keen interest in Entrepreneurship and has written for the Financial Times Saturday column on start-ups. He is an economics graduate from Trinity College Dublin and is married with 2 kids and he enjoys Triathlons, Mountain biking and Rugby.

Chris Andrew, Managing Director, Hearsay Social EMEA
Chris has a background in Product Management and as the first employee to join the founders at Hearsay Social he has led a number of key teams across Product, Customer Success & Sales. Prior to Hearsay Social Chris worked in Product Management at Intuit. Chris now leads Hearsay's European activities, supporting both global and European customers as they establish and scale social business programs.

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