The Marketing Effectiveness Awards Showcase: The Story Behind



Our Marketing Effectiveness Showcase is a great opportunity to learn about some of the most compelling financial services campaigns of the past 12 months, understanding what it takes to build an outstanding marketing effectiveness campaign.

Join our Marketing Effectiveness Winners; TeamSpirit, Moreish Marketing, Skipton Building Society, AIG Life and HUB speaking about their winning entry at the Marketing Effectiveness Awards 2021 discussing all that it takes in building a successful and engaging campaign in a heavily populated market.


Simon Martin, Director, Moreish Marketing

Lindsey Baldwin, Head of Marketing, Defaqto

Sue Helmont, Marketing Director, AIG Life

Camilla Hoskisson, Digital Marketing Manager, AIG Life UK

Lynne Cooke, Head of Marketing and Brand, Skipton Building Society

Janine Stones, Senior Brand Leader, Skipton Building Society

Kate Cotterill, Client Services Director, HUB

Harriet Botwright, Account Manager, HUB

Nick Round, Senior Account Director, Teamspirit

Emma Evans, Financial Communications Leader, Teamspirit

Chaired by: David Cowan, Managing Director, The Financial Services Forum

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