Influencers have become an important part of the digital marketing landscape.
Now, just as a number of financial brands are showing an interest, tough questions are being asked. Is influencer marketing ethical? Does it work? Does it make sense in a low-involvement category like financial? How can you deploy influencer generated content to boost your brand advocacy and overcome lack of trust for FS brands?
Come along to our introduction to the influencer ecosystem and find out.
Iona Bain, Financial Commentator, Founder ‘Young Money’ blog
Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
Scott Guthrie, Influencer Marketing Consultant
Chair: Lucian Camp, Brand & Marketing Consultant