The Influencer Ecosystem


Sep
12
Mintel Playhouse Yard, Mintel House, 4 Playhouse Yard, London, EC4V 5EX
09:00 for 09:30 until 11:30
EAP

910 Views

Brand Strategy

Influencers have become an important part of the digital marketing landscape.

Now, just as a number of financial brands are showing an interest, tough questions are being asked. Is influencer marketing ethical?  Does it work?  Does it make sense in a low-involvement category like financial?  How can you deploy influencer generated content to boost your brand advocacy and overcome lack of trust for FS brands?

Come along to our introduction to the influencer ecosystem and find out.

SPEAKERS

Iona Bain, Financial Commentator, Founder ‘Young Money’ blog
Jack Morel-Paulo, Head of Influencer Marketing Strategy, Onalytica
Scott Guthrie, Influencer Marketing Consultant
Chair: Lucian Camp, Brand & Marketing Consultant

Iona Bain

Iona Bain

Founder

Young Money Blog

Jack Morel-Paulo

Jack Morel-Paulo

Head of Influencer Marketing

Onalytica

Lucian Camp

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting



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