The Impact of Brand on Customer Experience

Delivering the Brand Promise
MA

The concept of a brand extends far beyond just your company logo to your business? core values and to every interaction you have with customers and suppliers. However, is customer experience being considered as much as it should be when developing your brand strategy - Or are the simple things being overlooked? We look at methods to reflect your brand through customer experience.

Speakers include:

Lucian Camp, Principal, Lucian Camp Consulting (Chair)

Christopher Brooks, Director, The Lexden Group

Mike Driver, Director, LogiCRM

Rick Hamilton, Senior Manager - Brand, Yorkshire Building Society

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