Chief Marketing Officers are dealing with more challenges than ever: consumer expectations are outstripping the ability to respond to them, organisations have more data than they know what to do with, technology is changing at an exponential rate and the marketing mix continues to fragment. With many marketing functions no longer fit for purpose in this customer-centric era, this session will consider the future of the marketing function, the CMO’s role, and how marketing teams can adapt to face the challenges of a fast-changing digital world. The Royal Mail’s Director of Group Marketing will lead the discussion, and share his experience of the shifting marketing landscape.
This is an Executive Member-only round table event; relevant experience is essential to drive a fruitful discussion.
Ben Rhodes, Director of Group Marketing, Royal Mail