A fundamental transformation is taking place within B2B marketing. Both owned and earned media provide new opportunities for B2B brands, and even highly regulated industries like B2B financial services are now using social media and content marketing. At the same time, trade and B2B magazines are transforming into 'always-on' providers of news and content created specifically for discreet professional communities, delivered via multiple channels and devices, and complemented by a broad base of marketing services supported with data-driven insights. We will cover insights into the changing marketing mix for B2B financial services brands, and key factors for successful integration.
Speaker:
Michael Toedman, Managing Director, Soho Syndicate
Followed by a panel discussion with:
Pia Nazareno, Global Head, Marketing Strategy & Planning, HSBC Global Banking & Markets
James Turner, Senior Account Manager, Mindshare
Matt Ball, Joint Managing Director, Ptarmigan Media
Gavin Daly, Financial Publishing Director, Financial Times
