The Experience Gap


Jan
30
CLEAR M&C Saatchi, 36 Golden Square, London, W1F 9EE
09:00 for 09:30 until 11:30
EAP

478 Views

The promises brands make and the experiences they deliver has never been more important to customers in an age characterised by ease of access, choice, speed and convenience.

However, Financial Services brands are often accused of delivering poor customer experiences. How much is that gap costing your brand? The latest data proves that there are some FS brands doing a great job of keeping their marketing promises.

Our expert panel of senior marketers from a selection of brands discuss the importance of closing the Experience Gap, the key things brands need to focus on to do so and their plans to continue improving the alignment between their marketing promises and brand experiences in 2019.

Speakers include:

Damian Symons, CEO of CLEAR M&C Saatchi

Michael Sherwood, Head of Customer Experience, Atom Bank

James Daley, Managing Director, Fairer Finance

Damian Symons

Damian Symons

CEO

CLEAR M&C Saatchi

James Daley

James Daley

Managing Director

Fairer Finance

no resources available



Login to post a comment
Join FSF x MEMBERSHIP
OPTIONS