This event is open to paid Forum members only, client-side (FCA or PRA regulated).
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
As organisations have increased in complexity, responsibility for brand has become more fragmented, with customer experience, digital, product and communications now often sitting across multiple teams. At the same time, the role of brand is evolving, with organisations expected to deliver increasingly consistent experiences across touchpoints and to balance long-term brand building against short-term commercial demands.
This session will explore how these changing requirements are reshaping the roles of top-level marketers. As responsibility for brand is increasingly distributed across organisations, does the modern marketing leader need to move beyond communications and campaigns to become the organisation's chief integrator? We will examine how marketing leaders are balancing commercial priorities with long-term brand strategy, bringing together functions that have traditionally operated separately, and what effective brand leadership looks like in an increasingly complex business environment.
Speakers:
Colin Bennett, Chief Marketing Officer, GAM Investments
Colin Bennett is Chief Marketing Officer at GAM Investments, where he leads the firm's global marketing, communications and client experience strategy, aligning brand, digital, content and distribution to support commercial growth. With almost three decades at GAM, he has played a leading role in the firm's digital transformation, brand evolution and client engagement strategy, having previously established its global digital distribution function and led major technology and marketing initiatives. Colin is also co-author of The WealthTech Book, a Fellow of the Chartered Institute of Marketing (FCIM) and a Chartered IT Professional (CITP).
Laura Brown, CMO & Head of Client Experience, M&G Investments
Laura Brown is CMO and Head of Client Experience at M&G Investments, where she leads the firm's global marketing and client experience strategy. With more than 20 years' experience in asset management, she has held a range of senior marketing, strategy and investment communications roles across M&G, leading global marketing teams and driving strategic planning, client engagement and brand development. Laura is passionate about creating distinctive marketing that helps financial services brands stand out in an increasingly competitive market.
