The Changing Role of B2B Digital Marketing


What are the key challenges in digital B2B marketing and how can we tackle them? Recent research shows that B2B marketers are facing more challenges than ever before, targeting more audiences in more regions, using more channels than 3 years ago. It suggests that they're clear on what needs to be done and how to do it well, but also that real opportunities remain, especially in digital marketing, which has an important role to play in meeting business objectives. In this panel discussion, senior client-side marketers from the financial services industry will discuss this thought-provoking research and share their insights on how to tackle the challenges and tap into the opportunities in digital B2B marketing.

Speakers Include:

Alex Comyn, Amaze (Chair)

Francesca Brosan, Owner, Omobono Limited

Annabel Venner, Global Brand Director, Hiscox

Alexander Hammond, Head of Marketing Communications, Kensington Mortgages


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