In marketing, data is everything.
With data having become an indispensable part of marketing strategy, how can you ensure that you make the most of your data?
In our data-focused morning, we’ll delve into:
The Big Data Panel
Joined by a series of data experts, Sara Boltman and our panellists will discuss the latest developments and best practice on data and data management, along with what financial services companies need to consider to stay at the top of their data game.
Sara Boltman, Founding Director & Data Scientist, Butterfly Data
Gemma Lewis, Chief Digital Office, Financial Services
Savannah Price, Founder & CEO, Serene
Luke Davies, Risk Specialist, SAS
2- Segmentation, Metrics & Processing
You’ve collected your data, now what can you do with it? This session will explore the variety of different ways you can process, segment and measure your data, covering best practice for keeping your data processes simple and effective. In this case study session, Savanta will detail the work on segmentation they did alongside Charles Stanley.
Seran Balasubramaniam, Associate Director - Advanced Analytics, Savanta
3- Analysing Analytics: Prescriptive Analytics
With the use of prescriptive analytics, you can ensure that your decision-making is led by the data and use it to determine the best course of action for your marketing needs. How can you best use your data to plot the best course of action, and how can you successfully implement prescriptive analytics into your decision-making process?
Damien Bennett, Chief Strategy Officer - UK, Incubeta
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