Direct marketing is on the cusp of a golden new age, driven by the algorithms behind programmatic buying.
How will this improve your own marketing campaigns, and how can you stay ahead of consent and opt-in regulations?
Do you want your campaigns to be marketed to the right type of person, at the right time, in context and at a place where they can digest it? The answer must be yes. But (isn't there always?) it's all very well maximising your response but how do you ensure that you have secured opt-in and consent?
In this session we look at the efficiency of programmatic buying combined with the creative ways of ensuring opt-in response rates that ensure successful outcomes.
The line-up of direct marketing specialists includes:
- Anna Berry, Director, Mediacom (chair)
- Oliver Deane, Commercial Digital Director at Global Radio
- Amy Tranter, Industry Manager, Google
- David Sanderson, Head of Sky AdSmart Local & Development at Sky Media