Budget Battles – Proving Our Worth


With budget discussions looming at many asset managers, we look at the thorny issue of measuring and demonstrating marketing ROI. How can we measure effectiveness, over and above short-term sales and profits? Where should the marketing budget be employed for the most added value: how do we balance the rival demands of institutional and retail, product promotion and brand, country versus country, business development against retention. What to chop first by 30% in a downturn? Tips and insights from our expert panel.

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