Targeting the Future Customer


Advertising your brand to the customer of tomorrow will be shaped by their media consumption.

Predictions of the death of print are, to mis-quote Mark Twain, ‘greatly exaggerated’. But forecasts for time spent with traditional media such as TV, radio and newspapers indicate that the future is very much digital, and increasingly mobile. The picture is confusing with each medium talking up their own future.

In this session, we will clarify the situation and provide insight into which channels the customer of tomorrow will favour.


Speakers include:

Rachel Aldighieri, Managing Director, dma

Oliver Robertson, Head of Research, Thinkbox

Erik Mashkilleyson, Director, Digital Experience, Siegel+Gale

Adam Chalk, Senior Industry Manager, Google

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