Social Media 101: Keeping Up with LinkedIn in 2025

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With nearly 50% of B2B marketers in agreement that LinkedIn is the most important social media network, the benefits of having a strong LinkedIn presence are well-known among marketeers. 

However as the social network refines its algorithms and how it decides which content to showcase, many marketers can feel as if they’re playing a constant game of catch-up, with yesterday’s winning strategy becoming today’s algorithmic sin. As the business world’s favourite social media site continues to grow and update its processes, how can marketers keep up with these rapid changes & ensure their content retains its spot on the main feed? 

In this session, we will delve into current LinkedIn best practice, including:

• What does and doesn’t work on LinkedIn in 2025
• The best content forms to boost visibility and drive engagement
• How to monitor and stay up to date with ever-changing algorithms & processes

Speakers

• • Tara Cimino, Head of Paid Media, The Dubs Agency
  • Tracy Knatt, Global Head of Social Media & Corporate Web, AXA IM
  • Catherine Storey, CEO & Founder, Freshbat

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