Webinar: How Coronavirus Turbo-Charged Marketing Transformation


Nov
03
Webinar Session, BrightTALK Channel
09:30 until 10:30
EAP

225 Views

Digital & Direct Marketing

Coronavirus has turbo-charged the evolution of financial services marketing as businesses vie to meet customer demands for a more connected, continuous and hyper-relevant experience.

With smaller teams and less budget available than ever, the success of marketing transformation is reliant on a wider digital transformation, combined with not only a granular understanding of the business, its customers and the brand, but also of a fast-changing society.

This session will discuss the key considerations for FS brands of all shapes and sizes to meet the transformation challenge.

SPEAKERS
Suzi Bentley Tanner, Strategy Director, ENGINE Transformation
Mark Brayton, Director, Digital & Marketing, Yorkshire Building Society
Patrick Fagan, Chief Scientific Officer, Capuchin Behavioural Science

Mark Brayton

Mark Brayton

Director, Digital and Marketing

Yorkshire Building Society

Patrick Fagan

Patrick Fagan

Chief Scientific Officer

Capuchin Behavioural Science

Suzi Bentley-Tanner

Suzi Bentley-Tanner

Strategy Director

The Engine Group

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