Coronavirus has turbo-charged the evolution of financial services marketing as businesses vie to meet customer demands for a more connected, continuous and hyper-relevant experience.
With smaller teams and less budget available than ever, the success of marketing transformation is reliant on a wider digital transformation, combined with not only a granular understanding of the business, its customers and the brand, but also of a fast-changing society.
This session will discuss the key considerations for FS brands of all shapes and sizes to meet the transformation challenge.
Suzi Bentley Tanner, Strategy Director, ENGINE Transformation
Mark Brayton, Director, Digital & Marketing, Yorkshire Building Society
Patrick Fagan, Chief Scientific Officer, Capuchin Behavioural Science