The last two years have seen banks accelerate the delivery of value through digital solutions, although few pricing approaches have maintained the same pace. The importance of being 'relevant' to customers both from a value and price perspective has never been more important, especially in a world of increased transparency and opening banking/APIs.
In this thought-provoking session, we will discuss how banks can develop digital solutions and pricing in a new age for banks, for example how to optimise customer journeys and decision-making processes, how to use behavioural psychology in pricing and how to build smart digital and pricing strategies to drive customer loyalty.
Gianluca Corradi, Director, London, Simon-Kucher & Partners
Maximilian Biesenbach, Director, Zurich, Simon-Kucher & Partners
Bruno Genovese, formerly Head of Product at Tandem
Kevin Dearing, Head of Pricing, RBS